V8 V-Fusion+Energy is an energy drink that contains one combined serving of vegetables and fruit. It is an excellent source of B vitamins and has only 50 calories.
Challenge // My partner and I needed to convey that V8 V-Fusion isn’t only a healthy juice drink, but also one with energy boosting properties for on-the-go active people.
Process // We researched and sifted though images to find a correlation between health and energy and integrated those two things into a visual metaphor illustrating our product’s key point of difference.
Solution // Our solution was to combine the healthy fruit and vegetables in the drink with objects that are used for high energy exercise.
Girl Scouts empower young girls and help them develop skills to become the best they can be.
Solution // A girl would look in the mirror and they would see a reflection of themselves wearing the Girl Scout sash. #toughcookie will be in the bottom corner so the girl could take a picture of the mirror sash and upload it to a social network. The message in the top corner would target the adult and why their girl should be a part of Girl Scouts.
Location // These would be placed in Macy’s in the mall, dressing room mirrors and bathroom mirrors.
Fight for the Reef
The aim of Fight for the Reef is to raise awareness of the industrialization occurring on the Great Barrier Reef’s coastline.
Challenge // The challenge is to grab the attention of the person looking at the ad. It needs to stand out from anything else in the magazine and drive people to the site so that they can be a part of taking action.
Solution// My solution was to make hand drawn ads with vibrant colors to stand out from the many other photo-realistic ads. I used heartwarming headers to grab the reader’s attention and based the campaign around love.
By donating animals instead of money, they give people a hand-up, rather than a hand-out.
Challenge // Heifer is different from other charitable organizations in that they seek to help communities become self-sufficient.
Solution // Each of these ads make a statement that encourage people to want to donate; not feel obligated to donate.
Voodoo Doughnut makes thousands of doughnuts everyday. They are open 24/7 and are masters at putting their voodoo magic into their wide variety of doughnuts.
Challenge // People go to Voodoo Doughnut because it’s something different and unique, but the company is simply thriving off of novelty and lacks a strong brand identity and promotion.
Process // I wanted to keep the brand’s quirkiness so I had to research what made them unique and then tie that into a consistent design style.
Solution // My solution was to take key elements of the brand that already existed and tie it into a cohesive design. I used their trademark pink color, along with quirky fonts and clever writing. The ad campaign is based around Valentine's Day to increase profits through strategic marketing, so I cross-promoted with mailer coupons that would bring customers directly to the store. I also wanted to develop my new makeover of the brand in the best way possible, so I redesigned the website.
Herbin is committed to organic agriculture and focus’s on the pure aesthetics and freshness of botanical products. They hope to pave a medium for other blossoming green companies.
Challenge // I need to purport the advantages of organic agriculture to a key audience. People at the gym want to live a healthier and happier lifestyle and they would care more about what they are putting into their bodies.
Process // I found that Americans ingest 8 lbs. of pesticides each year. I wanted to make people think twice about this fact and convince them to “go organic.”
Solution // My solution was to utilize a medicine ball that was the same weight as the amount of pesticides we ingest. When you pick it up at the gym, it gives you a sense of how nasty ingesting 8 lbs. of pesticides really is.
Facebook is a popular free social networking website with 1.23 billion users. Facebook’s goal is to make the world more open and connected.
Challenge // According to many new studies, Facebook is failing at fulfilling their goal. Facebook leads to declines in moment-by-moment happiness and overall life satisfaction.
Process // I felt that there was a way to improve this, so I conducted a survey and discovered what college students thought of Facebook. I also researched many articles, studies, blogs and reviews to find a solution.
Solution // With that input, I consciously redesigned Facebook’s environment around the psychology of happiness. Everything I did, is backed by research and intention to solve this problem through design.
Pizza Hut is an American restaurant chain and international franchise, known for pizza and side dishes. It is the world’s largest restaurant company.
Challenge // As part of the National Student Advertising Competition, we gave Pizza Hut a fresh new brand position and look. ‘Worth Sharing’ was our new tagline and we had to carry that out through our campaign.
Process // We wanted to join with International Friendship Day, which is July 30th. On that day, Pizza Hut will hold an event called “Share the Pizza.” Pizza Hut will use a “Buy One, Share One” promotion.
Solution // “Share the Pizza” will be promoted on a Facebook event page, where there will be more details and updates regarding the event – as well as a live feed on Snapchat where people who are in the area can ‘share’ their experience for the day. Print ads would also run in popular magazines to target millennials. On the day of the event, there will be chances to win free shirts and other prizes.